Background and Technical:
I first created WeeklyDavespeak.com in the winter of 2004 as a Dave Matthews Band fan email newsletter. Realizing a need to create web destination to send traffic to, I initially designed and implemented my own custom content management system and began publishing news, and content related to DMB.
Over time I established a community using the vBulletin forum software product and the site eventually grew to need a more flexible content engine. After some research I settled on the open-source CMS, Drupal. To keep the branding of the site in place, I created customized PHP/CSS theme template to match the original look and then performed a transition to the Drupal's database-driven solution.
In managing Weekly Davespeak, I've also had to cope with changes in internet best-practices. For example, when strict new measures were taken by ISPs regarding spam reports I needed to transition my sizable email newsletter list from the GNU-licensed mailing software running on my server to a professional mailing solution, Constant Contact.
An increase in traffic also required me to scale my hosting solution, meaning I had to migrate the site from a shared to a dedicated server. I currently maintain all technical aspects of my server, occasionally upgrading or tuning Apache, Linux, PHP and MySQL to get the features or performance I need.
Creating and Managing a Virtual Team:
Weekly Davespeak is run by an active staff of 13 volunteers. With little exception, all grew out of the community I created and I personally trained over the web to handle their new roles. I now manage a senior moderator and a content editor who control day-to-day operations freeing me to concentrate more on strategic planning for the website and valuable industry relationships.
Adsense, Adwords, Funding and Costs
In the early days of the website I ran Adwords campaigns to fill out the newsletter subscription list and generate traffic to the site. Simultaneously, I ran adsense campaigns inline with my content to help pay for the hosting costs, software licenses and some promotional materials. When it became apparent that I would need a dedicated server, I shifted the monetization model to an annual $3000+, month-long fundraiser. With staff and funding in place, the website is now completely self-sustainable and does not run advertisements anymore.
Dave Matthews Band Facebook Application:
I recently wrote and released a Facebook application (pictured above) that allows fans to display the DMB shows they have attended on their profile. This was my first application for the Facebook platform, and is written in PHP/MySQL. See my blog entry below for more information.
Press Credentialing and Concert Photography:
One of the greatest rewards for the hundreds, if not thousands of hours I've put into creating this website is a relationships I've established. I regularly apply for press credentials to concerts and festivals that are in the AAA-format or common musical genre that Dave Matthews Band falls under. I've been credentialed at Farm Aid, Bonnaroo and several Dave Matthews Band dates.
I took the above photo at the Dave Matthews Band performance at the Las Vegas MGM Grand Arena. The photos were released under the Attribution NonCommercial ShareAlike 3.0 Unported license. I subsequently used some of my photos in the my DMB Facebook application, finding it a great way to tie two my services and content together.
January 2008 Site Statistics:
- 31,664 Visits
- 15,370 Absolute Unique Visitors
- 5:20 Average Time On Site
- 4,888 double opt-in email newsletter subscribers
- 23,500 registered forum members
- 1,176 active Facebook Application installs
View my work:
- View Weekly Davespeak
- View my Dave Matthews Band Facebook Application (blog entry)
- View my Dave Matthews Band Concert Photos
Podcastinople began as a concept developed with my good friend, Dave Peixotto over pancakes one morning. Living as roommates at the time, we had been wanting to begin a new web application project for the summer.
The application offers a streamlined solution to the sometimes awkward task of posting podcasts online. Dave developed the web application in Ruby on Rails, and our .Net client was developed by Dan Broschart. As product manager, I made decisions on all aspects of the product planning including user interface, layout, and feature complement.
We developed the website to full functionality but ultimately decided to focus on different projects. We had overestimated the demand for podcasting solutions, and watched as direct competitors such as Odeo and Wild Voice found their traffic going flat.
Interesting Project Facts:
- Used Professional development environment
- Subversion, TRAC, Tortoise SVN, instant deployment
- Windows-based .net client communicates via web services
- We're all still friends, even though it didn't work out
- A private login to test the application is available upon request
View the Podcastinople website
My colleague, Doug Britt and I decided we wanted to create a best-in-show video for the Babson MBA follies in the fall 2007 semester. Doug and I worked together to find and handle our talent, script and shoot the film. I handled all aspects of the editing and music selection for the film. The video was a huge success.
My production tools included:
- Sony Vegas: Video editing, post-production visual effects
- Sony Soundforge: Audio editing
- Sony DVD Architect: DVD Authoring
- Adobe Photoshop: Still image editing
- Adobe Flash: Web conversion
- A Canon HV-20: High definition video camera
Watch "The Package"
I worked with two other graduate students on behalf of the Babson Energy and Environmental Club to create and pitch a wind turbine project to Babson College. I created the Babson Magazine mock-up pictured above as part of the marketing plan portion of our written proposal.
We pitched the project in December of 2007 and it was subsequently accepted. A groundbreaking ceremony will be held on March 27th, 2008.
The Babson Wind Turbine's purpose is to serve as a symbol of Babson College's ongoing efforts towards sustainability and to help connect the FW Olin Graduate School of Business with the burgeoning cleantech industry clustered around New England.
The installation of the turbine is a big step for Babson College and will put the school on a short list of institutes of higher education across the United States that have chosen to invite wind power onto their campuses.
Our team strongly believes that demonstrating a commitment to sustainability now is in the long-term best interests of Babson College, the surrounding community and greater Boston area. The Boston Globe agreed, and featured an article about the project in their February 24th print and online editions.
For more information: